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Being one of the most favored platforms for online businesses, Magento’s robust features, customization capabilities, and scalability have contributed to this popularity. Many big names in retail like Nike, Hermès, Ford, 3M, and more use the platform to power their E-commerce stores. This platform suits businesses of all sizes, and if you’re wondering where to start when building a Magento website to grow and scale your business quickly, read on.
Emerline has 12+ years in the market, supporting businesses in their E-commerce journey. If you need assistance building a Magento website, our experts are ready to provide full-cycle development for your online store.
Building a Magento Site
In this step-by-step guide, we'll unravel the process of Magento website development, ensuring you're equipped with the knowledge to embark on your E-commerce journey. Now, where should you start?
1. Research and Plan Your Website
Before diving into the technical aspects, it's crucial to conduct comprehensive research and strategic planning. A lot of E-commerce businesses cite a lack of market research as a significant challenge when it comes to establishing their E-commerce stores. Understanding your target audience, market trends, and competitor landscape is pivotal. This initial groundwork will lay the foundation for a successful Magento website.
2. Choose the Right Hosting Platform
The foundation of any online store is its hosting. With Magento, you're embarking on a journey to provide a seamless user experience, and that starts with choosing the right hosting platform. Research has revealed that 40% of users abandon a website that takes more than 3 seconds to load. Thus, selecting a hosting provider that guarantees fast loading times, security features, and scalability is non-negotiable. Top Magento hosting providers include Google Cloud, Nexcess, AWS, and more.
3. Pick a Suitable Domain Name
Picking the right domain name is a crucial step in your Magento website's journey, as your domain is your digital storefront's address, and it's often the first thing customers encounter. When selecting a domain name, aim for simplicity, memorability, and relevance to your business. Consider incorporating keywords related to your products or industry. A well-chosen domain name not only makes your store easily discoverable but also contributes to building your brand's identity.
4. Install Magento
Installing Magento might sound daunting, but with the right approach, it's a manageable task. The open-source nature of Magento empowers you to build a tailor-made E-commerce store without the hefty licensing fees.
5. Select a Magento Theme and Start Customization
First impressions matter, and when it comes to E-commerce, your website's theme plays a pivotal role in capturing your visitors' attention. By leveraging Magento's rich array of free and paid themes, you can definitely find one that fits your taste and create a visually appealing store that resonates with your brand identity. Additionally, you can customize the theme to align with your specific requirements, giving your store a unique edge.
6. Add Your Products and Categories
At the heart of every E-commerce store lies the products. Magento simplifies the process of adding and managing products and categories, ensuring a seamless shopping experience for your customers. A user-friendly interface allows you to showcase the range of your products and services effectively and can also be directly linked to an increase in revenue for businesses that offer an extensive range of products.
7. Configure Payment and Shipping Options
The success of your E-commerce venture hinges on offering convenient payment and shipping options. Magento's array of integrated payment gateways ensures a hassle-free checkout process. However, Baymard’s studies found that around 48% of online shoppers abandon their carts due to hidden costs at checkout. These include different taxes, shipping costs and various other miscellaneous costs. Transparently configuring these costs is vital to retaining potential customers.
8. Implement SEO Best Practices and Optimize Your Website
In the vast digital landscape, your store's visibility is paramount. By leveraging Magento's SEO-friendly features, you can optimize your product pages and descriptions to rank higher in search engine results. According to research by BrightEdge, organic search drives around 53% of all trackable website traffic. This statistic underscores the importance of SEO in attracting organic traffic.
9. Test and Conduct Quality Assurance
Before your E-commerce store goes live, rigorous testing is necessary to ensure that it’s not buggy, loads correctly, and displays properly on desktop, mobile devices, etc. Keeping track of its loading time is also important. A study conducted on E-commerce performance metrics reveals that a 1-second delay in page load time can lead to a 7% reduction in conversions. Thoroughly testing your website's functionality, usability, and compatibility across devices can significantly impact its performance.
10. Launch the Website
With your Magento store ready for launch, meticulous planning can make the difference between a smooth launch and a chaotic one. Launch days are usually characterized by an influx of customers and a greater number of sales than usual. Make sure to do your test to take advantage of this. Building anticipation through pre-launch marketing and ensuring all aspects are in order can maximize the impact of your launch.
11. Continue Monitoring and Maintaining the Website
After the official launch of your E-commerce store, the journey has just begun. Regular maintenance, updates, and security measures are essential to keep your store running seamlessly. Many E-commerce businesses prioritize the optimization of existing customer experiences. Investing in continuous improvement can lead to sustained growth.
Conclusion
When creating an online store, Magento is the preferred E-commerce platform by small and large businesses. For those starting their digital venture, following this guide for building a Magento site can give you a roadmap of where to start and what way to head. To ensure the time and resources invested in building a Magento site bring you the best results, seeking E-commerce expert assistance and hiring a dedicated team of Magento developers can be a good idea. And this is where the Emerline team has you covered.
Update: January 10, 2024
